Impressive Hosting

What are the core tenants of great WordPress hosting?

Impressive Hosting is a podcast that explores the world of great WordPress hosting, from performance and security to scalability and user experience.

Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges.

Hosted by Jesse Friedman
Head of WP Cloud

  • What Does Preserving the Open Web Really Mean for Hosting Companies?

    What Does Preserving the Open Web Really Mean for Hosting Companies?

    Season two of Impressive Hosting kicks off with Jesse reflecting on key lessons from season one. He discusses why hosting companies have a responsibility to preserve the open web and protect WordPress users from poor first experiences.

  • How Do Registrars Convert Domain Buyers into Hosting Customers?

    The domain industry is evolving beyond simple registration. Jesse and Eddie Barksdale discuss how Porkbun integrates AI site builders, community support, and strategic timing to help customers transition from domain ownership to live websites.

  • How and Why Should Registrars Support the WordPress Ecosystem?

    How and Why Should Registrars Support the WordPress Ecosystem?

    In this episode, Jesse and Eddie Barksdale tackle a fundamental question in the hosting industry: how do you guide customers from domain registration to successful website launches? Eddie shares how Porkbun approaches this challenge without overwhelming customers with upsells or complex decision trees, focusing instead on gentle guidance and quality partnerships. The conversation reveals interesting…

  • How Should WordPress Hosts Prepare for High-Traffic Events?

    How Should WordPress Hosts Prepare for High-Traffic Events?

    Security isn’t optional for news sites—they’re constant targets for attacks. Claudiu Lodromanean discusses how Newspack protects publishers with two-factor authentication, monitoring systems, and proactive alerting. Most hacks come from password reuse, not sophisticated exploits.

  • What Does Great Vertical WordPress Hosting Look Like?

    What Does Great Vertical WordPress Hosting Look Like?

    Over 330 independent news organizations trust Newspack for their WordPress hosting needs. Discover how they handle massive databases, dynamic content, and traffic spikes while keeping news sites performant and reliable.

  • What Does It Take to Set Industry Standards for WordPress Hosting?

    What Does It Take to Set Industry Standards for WordPress Hosting?

    How do you help hosting companies go to market with WordPress solutions? Jesse Friedman shares his approach to building trust with prospects and crafting custom strategies, from moving down-market to creating specialized vertical solutions.

  • What’s the Future of WordPress-First Hosting Platforms?

    What’s the Future of WordPress-First Hosting Platforms?

    What happens when WordPress hosting is built by the team behind WordPress.com? Jesse Friedman and Joshua Goode explore how WP Cloud elevates the entire hosting ecosystem with WordPress-first infrastructure.

  • How Can Hosting Companies Move Beyond Specs to Solutions?

    How Can Hosting Companies Move Beyond Specs to Solutions?

    The days of selling disk space and bandwidth are over. Vikas Singhal explains why hosting companies must embrace the ‘saasification of WordPress’ to compete with platforms like Shopify and Squarespace.

  • How Should Great WordPress Hosting Evolve?

    How Should Great WordPress Hosting Evolve?

    Hosting companies can’t just sell hosting anymore—they need to sell experiences. Vikas Singhal discusses how InstaWP’s ephemeral sites let customers try WordPress instantly, reducing churn and creating tailored experiences for specific niches like hairdressers or dentists.

  • How Can AI Improve WordPress Hosting Support?

    How Can AI Improve WordPress Hosting Support?

    Jesse Friedman continues his conversation with Konrad Keck about AI in hosting support. They discuss how Conrad.ai enhances support teams rather than replacing them, why forcing customers through AI chatbots creates frustration, and how hosting companies should measure success by customer time saved instead of just cost reduction. They also explore Web Hosting Today and…

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