Timely browser extension replaces ‘alt-right’ with ‘white supremacy'

The extension is from the group Stop Normalizing.
 By 
Emma Hinchliffe
 on 
Timely browser extension replaces ‘alt-right’ with ‘white supremacy'
Demonstrators rally near Trump Tower after marching through downtown protesting President-Elect Donald Trump on November 19, 2016 in Chicago. Credit: scott olson/Getty Images

As the alt-right grows louder, journalists are still debating what to call the movement. One Chrome extension, at least, has taken that decision out of their hands.

The "Stop Normalizing Alt Right" browser extension replaces appearances of the phrase "alt-right" with the phrase "white supremacy."

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The term "alt-right" was coined to describe a far-right ideology whose supporters often espouse racist, misogynist and otherwise bigoted views. But since Donald Trump's win in the presidential election, many have called for journalists to more directly refer to the movement as "white nationalist" or "neo-Nazi."

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The Stop Normalizing Alt Right browser extension is a way to avoid getting frustrated by websites or people who use the term "alt-right," but it won't actually affect whether people are using the phrase or not. It's a trade-off between keeping tabs on what other people are saying, or excising the term "alt-right" from your browser for your own personal health.

Other similar browser extensions have popped up recently too, like this one that replaces "alt-right" with "neo-Nazi."

"White supremacy has been rebranded to the friendlier 'Alt-Right,'" the creators of the Stop Normalizing extension wrote in their description. "We must not allow the term or its followers to be normalized. This Chrome extension makes it a little easier to reject their rebranding and have them referred to as what they are, white supremacists. Enjoy and keep up the good fight."

Topics Donald Trump

Mashable Image
Emma Hinchliffe

Emma Hinchliffe is a business reporter at Mashable. Before joining Mashable, she covered business and metro news at the Houston Chronicle.


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