Companies with a heart
In search of better corporate philanthropy
MOTHERS have their day. St Patrick has one, too. So, it turns out, does corporate giving. On February 25th, to mark America's fourth National Corporate Philanthropy Day, the Empire State Building's lights were turned blue and green which, in case you didn't know, are officially the “colours of corporate philanthropy”. Earlier in the day, the famous bell of the New York Stock Exchange was rung in celebration by winners of the 8th annual Excellence in Corporate Philanthropy Awards.
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