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Interface Experience, Brand Experience. On How Interface Design Models the Relationship with the Brand

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HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy (HCII 2022)

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Abstract

Based on a corpus of websites from various brands, this conference will aim to show how UI/UX design models the relationship that the Internet user will build with brands. To do so, we will discuss the contributions of experiential marketing in order to show the new ways in which digital technology can create links between the Internet user and the brand. The aim is to highlight the semiotic functions of the graphic and interactive choices made by designers. We will see that the different sensitive meanings at stake (sensory, emotional, even somatic) build a reflexive relationship with the brand that integrates the lifestyle of the Internet user/consumer.

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Author information

Authors and Affiliations

  1. CeReS, Limoges University, 87000, Limoges, France

    Audrey Moutat

Authors
  1. Audrey Moutat
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Correspondence to Audrey Moutat .

Editor information

Editors and Affiliations

  1. Eindhoven University of Technology, Eindhoven, The Netherlands

    Matthias Rauterberg

  2. City University of Hong Kong, Kowloon Tong, Kowloon, Hong Kong

    Fiona Fui-Hoon Nah

  3. City University of Hong Kong, Kowloon Tong, Kowloon, Hong Kong

    Keng Siau

  4. Technische Universität Ilmenau, Ilmenau, Germany

    Heidi Krömker

  5. University of West Florida, Pensacola, FL, USA

    June Wei

  6. University of Central Florida, Orlando, FL, USA

    Gavriel Salvendy

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Moutat, A. (2022). Interface Experience, Brand Experience. On How Interface Design Models the Relationship with the Brand. In: Rauterberg, M., Fui-Hoon Nah, F., Siau, K., Krömker, H., Wei, J., Salvendy, G. (eds) HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy. HCII 2022. Lecture Notes in Computer Science, vol 13520. Springer, Cham. https://doi.org/10.1007/978-3-031-18158-0_13

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  • DOI: https://doi.org/10.1007/978-3-031-18158-0_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-18157-3

  • Online ISBN: 978-3-031-18158-0

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