Exploring the Fashion Factors of Female’s Crossbody Bag Designs

Abstract

Crossbody bags have become a staple in women’s online fashion shopping . Through print media or online marketing, female consumers are often inspired by model styling images that showcase the allure of crossbody bags paired with outfits. However, the overwhelming variety of crossbody bag designs can lead to visual fatigue during the selection process, potentially affecting judgment and making it difficult for consumers to choose their preferred style. The external design of crossbody bags not only influences consumer perception but also affects their sense of satisfaction and enjoyment during use. This study aims to explore the design characteristics and fashion factors of crossbody bags that influence female consumers’ online purchasing decisions. The research began by collecting representative crossbody bag samples, which were converted into grayscale images for morphological deconstruction and analysis. Through focus group discussions, key design features were identified. Fashion-related adjectives were then compiled, and representative affective descriptors were extracted to create a semantic differential scale for a consumer evaluation survey. Results indicate that crossbody bags with a square-shaped body and no handle are perceived as “versatile,” making them easy to pair with various outfits and suitable for a wide range of occasions. In contrast, crossbody bags with a trapezoid-shaped body and a handle are seen as more “limited,” with their design features suggesting constraints related to outfit choices and event settings. These findings provide valuable insights for the fashion industry and crossbody bag designers, offering practical guidance for future design development.