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Exploration of the Application of Virtual Exhibition Technology in the Dissemination of Traditional Chinese Medicine Culture

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HCI International 2025 Posters (HCII 2025)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 2527))

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Abstract

Background: Traditional Chinese Medicine (TCM) has a long history and continues to protect human health with its unique and comprehensive theoretical system and highly effective treatment methods. The rapid development of digital technology has created diverse, intelligent, and modern support for the preservation and promotion of TCM culture. Challenges: In the context of media convergence, the dissemination of TCM culture faces several issues in terms of content quality, communicators, and dissemination effectiveness. The cross-temporal and spatial real-time interaction, interactivity, and immersive experience provided by virtual exhibitions are conducive to promoting the preservation and development of TCM culture in the era of new media. Objectives: The aim of this study is to develop a TCM popular science virtual exhibition based on computer graphics and communication studies, with the goal of protecting and inheriting TCM culture, popularizing TCM knowledge, promoting scientific research and innovation, and achieving the integrated development of cultural preservation and innovation. Findings: (1) This study clarifies the basic concepts of TCM culture, communication, and computer graphics, systematically categorizing the types and characteristics of TCM culture dissemination and development in the context of the new media era. (2) A survey was conducted through questionnaires and interviews to investigate the current level of TCM awareness and understanding of virtual exhibitions among different age groups, providing a reference for the feasibility and necessity of virtual exhibitions. (3) A virtual exhibition hall was developed that integrates simplicity, educational value, entertainment, contextuality, and participation, designed as a green, standalone, easy-to-operate platform. (4) The TCM virtual exhibition was built using advanced technologies such as computer graphics and virtual reality, innovating the ways in which TCM culture is disseminated. Conclusion: By continuously exploring innovative technological approaches and dissemination strategies, this study brings new opportunities for development in fields such as TCM education and training, skill enhancement, and health management. It also provides practical references for the research and application of similar projects in the future.

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Acknowledgements

The authors acknowledge the funding support by Guangdong Education Science Research Project (Higher Education Category) (Project Number: 2024GXJK285), the Youth Fund of Humanities and Social Sciences Research of the Ministry of Education (Project No: 24YJCZH449) and Guangdong Province Philosophy and Social Science Planning Project (Project Number: GD21YYS06).

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Authors and Affiliations

  1. College of Art and Design, Shenzhen University, Shenzhen, 518060, People’s Republic of China

    Shanshan Liu & Yuanfang Zhao

Authors
  1. Shanshan Liu
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  2. Yuanfang Zhao
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Corresponding author

Correspondence to Yuanfang Zhao .

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Editors and Affiliations

  1. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Margherita Antona

  3. Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Stavroula Ntoa

  4. University of Central Florida, Orlando, FL, USA

    Gavriel Salvendy

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Liu, S., Zhao, Y. (2025). Exploration of the Application of Virtual Exhibition Technology in the Dissemination of Traditional Chinese Medicine Culture. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2025 Posters. HCII 2025. Communications in Computer and Information Science, vol 2527. Springer, Cham. https://doi.org/10.1007/978-3-031-94165-8_7

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  • DOI: https://doi.org/10.1007/978-3-031-94165-8_7

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  • Publisher Name: Springer, Cham

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  • Online ISBN: 978-3-031-94165-8

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