Imaginova^� is an integrated multimedia content and commerce company capturing people�s fascination with space, science and technological innovation across consumer, education and professional markets.

Imaginova^� has a strong focus on high quality editorial, products and technology across our brand franchises and partners with leading media, retail, and consumer product companies as well as key industry associations to deliver our products and services.

Imaginova^� was founded in 1999 as Space.com by Lou Dobbs and the website of the same name was launched in July 1999 on the anniversary of Apollo 11�s moon landing. In 2000, the company acquired Sienna Software, publishers of Starry Night Software, and Space News (from the Army Times Publishing division of Gannett Corporation).

In May 2004, the name of the company was changed to Imaginova^� to better reflect the strength of our core brands and to facilitate the expansion of our successful business model beyond the space category into other areas of science and technological innovation. This model integrates traditional and new media into eCommerce and marketing platforms.

In 2005, Imaginova acquired Orion Telescopes & Binoculars based in Watsonville, CA to expand its consumer products portfolio and target customer reach.

Imaginova�s brand franchises include:

• Orion Telescopes & Binoculars, the largest multi-channel marketer of telescopes, accessories and binoculars. Orion has built a powerful brand name of its Orion line of products which includes more than 60 models of telescopes, 50 styles of binoculars and more than 500 related accessories. Orion's products are sold directly to consumers through its catalogs, its state-of-the-art www.telescope.com e-commerce website and through leading specialty retailers. Orion's brand is synonymous with high quality, tremendous value and unparalleled customer service.
• LiveScience�.com. Newly launched, LiveScience is an original content site focusing on the innovative and intriguing in Science and Technology. Aimed at the intellectually curious, it covers news, views and scientific inquiry with an original, provocative point of view. With articles by respected science journalists and contributors, LiveScience looks at new discoveries, intellectual adventures and the idiosyncrasies of the world that surrounds us.
• Space.com^�, the award-winning web site that offers rich and compelling space, astronomy and technology content, including information, education, entertainment and business news. Space.com syndicates its content to leading news outlets including CNN.com, USAToday.com, msnbc.com and Yahoo. In 2003, Space.com's editorial excellence was recognized by the Online News Association for its coverage of the Columbia space shuttle disaster.
• Starry Night^�, the world�s leading family of astronomy software and DVDs available at leading specialty and mass retailers as well as on-line at www.starrynight.com. Starry Night's excellence has been recognized for four years running by the prestigious Parents� Choice Foundation and recently received a Codie Award from the Software & Information Industry Association (SIIA).
• Space News^�, the premier business-to-business international news weekly and website (http://www.spacenews.com), dedicated entirely to the commercial and military space and satellite communication businesses. Space News co-presents the annual Strategic Space Conference in Omaha.

Imaginova� is headquartered in New York City with offices and news bureaus in California, Washington, DC, Toronto and Paris.