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| Welcome to CMP's Software Technology Group Pay-For-Performance Ad Program! |
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| Through the use of Content Targeted Listings, CMP's Pay-For-Performance Ad Program is a simple, cost effective way of getting your message directly in front of qualified, seasoned developers that have the power to make your product the solution of choice for their organization. |
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| Content Targeted Listings are text ads that appear within contextually relevant content pages across the CMP�Software Technology Media Group, which includes the long-standing and trusted Web sites�such as�Dr. Dobb's Portal, SqlJunkies.com, BYTE.com,�and DotNetJunkies.com�. You determine the content in which your listing will be seen by selecting a specific keyword (e.g. Java) or a specific Web site within the�Software Technology Group�(e.g. ddj.com). |
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- Pay only for the clicks to your site. You are charged by the click, not the view. If customers don't click on your listing to visit your site, you aren't charged. This means a higher return on investment!
- Take Control of Your Ad Spend. You determine the price you are willing to pay to deliver buyers to your site! Your listing is shown only to people who are visiting sites or categories of sites that you specify!
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