marketer, heal thyself

A PR firm in Austin got its ass handed to it over the weekend when people beyond their inner circle of hospitality industry clients heard about their name: Strange Fruit PR.

If you don’t know the significance of that name, here’s some history. In 1937, teacher Abel Meeropol (a white Jewish man) wrote a poem after seeing a horrifying image of two black men lynched in Indiana. After it was published, he set it to music to create a protest song (Strange Fruit).

A couple of years later, Billie Holiday added the song to her performances. The record sold a million copies and was her biggest seller. Nina Simone recorded the song in 1965, and Kanye West sampled her version in his latest album. So though it was born in the late 1930s, the song still has a life and among the many, many people who’ve heard at least one of the versions. And the people who hear those two words together automatically connect it to a horrifying image.

The PR company–a couple of young white women (so unusual for PR!)–thought no one would be thinking about a song that was recorded in 1939. They figured they could create their own definition for the term. Turn it from a powerful protest of murderous racism into a fun and exciting way to talk about hors d’oeuvres and skinny margaritas. They now know that they were mistaken, but it’s amazing it took a Twitter shitstorm for them to figure it out. I mean, the song’s history had been pointed out to them in the past. And they work in public relations! Come on.

I hope their new name, Hitler Nibbles, works out for them.

 

gift suggestions for people you don’t like

I started putting together this gift guide to assist you with your Christmas shopping. Specifically for people you are a) mad at or b) don’t much care for. Alas, I neglected to get this out there during the holidays. Let’s remedy that now.

THE WINE RACK – You’re going to a game or concert, and you don’t want to pay $13 for a glass of shitty wine. With the Wine Rack, you can sneak in a bottle of the good stuff…in your rack. According to the product description, “Turn your A cup into double-Ds.” Not sure how you sneak a tube full of red wine out of your shirt and into your mouth without anyone noticing (or hearing the sucking), but that’s for your alcoholic gift recipient to figure out. What I do know is, this shit is classy.

HUTZLER 571 BANANA SLICER – The Hutzler 571 Banana Slicer slices your banana into 18 (sort of) uniform pieces. Because, you know, it’s so difficult and time-consuming to cut a banana. Give this to the person in your life who’s constantly bitching (on Facebook and Twitter) about how busy they are. (Be sure to read a few of the customer reviews. Really. If you only click one link in this post, this is the one.)

HONEY BOO BOO BADGER PINT GLASS – For a diluted version of Honey Boo Boo and Honey Badger, look no further than this non-humorous drinking glass. The recipient will be, uh, maybe slightly amused, only because someone actually designed this thing, took the time to have it printed, put it up for sale, and you spent money on it. Capitalism.

PANTYHOSE FOR MEN – Give this to the guy who thinks anything beyond an overly aggressive handshake is gay. Just hope he doesn’t go all American Beauty on you. (The neighbor thing, not the rose petal thing.)

ILLUSION FAKE NAVEL JEWELRY – Good for irritating the parents of the teenager you give this to. According to the product reviews, one industrious magician used this for (shitty) magic tricks. So there’s that.

BILL CLINTON CORKSCREW – This is pretty much what you’d expect. A 9″ figure of Bill Clinton, and the corkscrew comes out of the front of his pants. Of course. (Unrelated side note: the penis on a male pig is corkscrew-ish.) (You’re welcome.)

WILLIE WOODPICKER TOOTHPICK DISPENSER – Reviews suggest you give this as a hostess gift. Life experience suggests (to me) that the hostess would probably dispense a toothpick and then stab you with it. This is best given as a dump-and-run, where the recipient opens it later, curses you, then throws the whole thing in the trash saying, “I don’t know why we exchange presents with that asshole every year. I’m not doing it next year.” Though of course, you will exchange gifts next year and every year after until one of you finally says uncle. Then the other of you will say, “Well, I thought we were friends.”

Finally, I know that people without children are contractually barred from sending out Christmas cards, but I think next year James and I may buck tradition. The two of us in front of the decorated Christmas tree, the dogs sniffing each other’s asses… That’s holiday magic, my friends. We’ll be sure to include a copy with your toothpick dispenser.

no exit

My first mistake was not going to the gym after work. That’s what I’d planned to do. Had my gym clothes in the trunk and my iPod was fully charged. But when I left the office, I was distracted and got on the freeway instead of heading under it into downtown. As soon as I realized my mistake, it was too late. I was committed. No exit.

So I did what I often do on the drive home–I called my brother. I drive a stick (that’s what she said) and don’t like to tie one of my hands up with phone bidness, so I put in earbuds when I’m rolling.

The traffic was more stop than go. I grabbed my buds out of the glovebox, stuck them in my ears and picked up my phone to call Tohner. How long does it take to glance down, wake the phone up, go to FAVORITES and hit a button? Maybe five seconds? I’ve never really paid attention because it’s never been an issue.

Just as the line started ringing, I heard honking behind me. Beep-beepbeepbeep-BEEP-beepbeep. I looked in my rearview to see what was up. Was my car on fire? Was a cow on the road? Did someone fall asleep at the wheel? (That last would have been hard to determine because we weren’t really moving.) Then I saw him. The smug fart-smeller in the car behind me (a Volkswagen with out-of-state plates). He was gesticulating my direction.

He did the two-finger thing, where you point at your eyes and then at someone else to let them know that YOU’RE WATCHING THEM. Then he made like he was texting on an invisible phone. He said, “I SAW YOU” and kept making the same movements. I think he may have been semi-erect, he was so excited.

Thing is, this self-righteous prig didn’t realize that I wasn’t, in fact, texting and was, in fact, doing what I could to minimize the impact of my phone on my driving. I considered responding to his shitty theatre with some of my own but decided to leave him in his misery. I mean, what kind of situation do you have to be living in to get such delight in acting like a little bitch?

Here’s a photo that sums up how I feel:

Hey! Fuck off!

PS – Tohner didn’t answer.