
Nicole Watson
author title Director, Product Marketing, SMBNicole is the Director of Product Marketing for Salesforce supporting our SMB business. Her experience spans across all aspects of marketing and go-to-market strategy. One of her passions is helping small and growing businesses use technology to scale their organizations.

These marketing strategies help you cut through the noise and reach your target audience.
We curated a list of podcasts for small business owners to scale and grow. Let’s get tuned in.
Sharpen your skills with on-demand sessions including business essentials from online selling to AI innovation.
Plan, promote, engage, and convert your webinar attendees into loyal fans.
Marketing your small business on Instagram is easier than you think — and with the right strategy, it can make all the difference.
Want to know which social media platforms can help your small business grow? Here are the best of them.
Make every click count! Learn how to craft CTAs that turn interest into action — plus, how AI can help you boost engagement.
Learn how to build a referral program that works for SMBs and startups. These 10 fresh ideas will get you started.
Branding is about building trust, connections, and delivering on promises. Learn how to stand out with these proven strategies.