
Sachin Shenolikar
author title Content Strategy DirectorSachin Shenolikar is a content strategy director for Marketing Cloud. He focuses on how brands can use technology and creativity to build memorable marketing moments that lead to lasting customer relationships.

What is market penetration and why is it so important? Stay ahead of the competition with these strong strategies and tools.
The federal credit union removed the data transfer lag time between platforms and now has a better understanding of its members

How Delta Dental of Arizona Modernized its Member Experience with Salesforce Data and Marketing Cloud
Learn how the dental payer went from simple email campaigns to personalized journeys that brought in results
Members of our Trailblazer community revealed email blunders that they’ve made over the years and what they learned from them.
We hear about empathy in marketing, but what does it really mean? And how can it be done well at scale?