Slideshows by User: yuanwangphoto https://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: yuanwangphoto https://www.slideshare.net/ Wed, 07 Sep 2016 02:32:30 GMT SlideShare feed for Slideshows by User: yuanwangphoto 10 Insightful Quotes On Designing A Better Customer Experience https://www.slideshare.net/slideshow/10-ways-to-supercharge-your-customer-experience-design/65761066 10waystosuperchargeyourcustomerexperience-160907023230
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/]]>
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/]]> Wed, 07 Sep 2016 02:32:30 GMT https://www.slideshare.net/slideshow/10-ways-to-supercharge-your-customer-experience-design/65761066 [email protected](yuanwangphoto) 10 Insightful Quotes On Designing A Better Customer Experience yuanwangphoto In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10waystosuperchargeyourcustomerexperience-160907023230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
10 Insightful Quotes On Designing A Better Customer Experience from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Designing for life-changing impact: From bottled water to ending world poverty https://www.slideshare.net/slideshow/designing-for-lifechanging-impact-from-bottled-water-to-ending-world-poverty/65757323 designingforimpactthankyouyump-160906230918
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact? “Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump. Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact. For full case study, continue reading at https://yump.com.au/portfolio/thankyou/]]>
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact? “Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump. Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact. For full case study, continue reading at https://yump.com.au/portfolio/thankyou/]]> Tue, 06 Sep 2016 23:09:18 GMT https://www.slideshare.net/slideshow/designing-for-lifechanging-impact-from-bottled-water-to-ending-world-poverty/65757323 [email protected](yuanwangphoto) Designing for life-changing impact: From bottled water to ending world poverty yuanwangphoto Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact? “Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump. Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact. For full case study, continue reading at https://yump.com.au/portfolio/thankyou/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designingforimpactthankyouyump-160906230918-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact? “Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump. Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact. For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
Designing for life-changing impact: From bottled water to ending world poverty from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Digital Is Becoming A Mobile First Experience https://www.slideshare.net/slideshow/how-digital-is-becoming-a-mobile-first-experience/63594170 yuanwangmobilefirstfinal-160630043501
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.]]>
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.]]> Thu, 30 Jun 2016 04:35:01 GMT https://www.slideshare.net/slideshow/how-digital-is-becoming-a-mobile-first-experience/63594170 [email protected](yuanwangphoto) How Digital Is Becoming A Mobile First Experience yuanwangphoto We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yuanwangmobilefirstfinal-160630043501-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
How Digital Is Becoming A Mobile First Experience from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The secret to 10,000 likes? Running a social media campaign with UX and behavioural nudges https://www.slideshare.net/slideshow/the-secret-to-10000-likes-running-a-social-media-campaign-with-ux-and-behavioural-nudges/52317897 secret10000likesyuanwangyump-150902004607-lva1-app6891
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.]]>
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.]]> Wed, 02 Sep 2015 00:46:07 GMT https://www.slideshare.net/slideshow/the-secret-to-10000-likes-running-a-social-media-campaign-with-ux-and-behavioural-nudges/52317897 [email protected](yuanwangphoto) The secret to 10,000 likes? Running a social media campaign with UX and behavioural nudges yuanwangphoto What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/secret10000likesyuanwangyump-150902004607-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.
The secret to 10,000 likes? Running a social media campaign with UX and behavioural nudges from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 Brilliant Quotes on Agile UX https://www.slideshare.net/yuanwangphoto/5-brilliant-quotes-on-agile-ux 5-brilliant-quotes-agile-ux-yump-150803012932-lva1-app6892
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project. If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.]]>
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project. If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.]]> Mon, 03 Aug 2015 01:29:32 GMT https://www.slideshare.net/yuanwangphoto/5-brilliant-quotes-on-agile-ux [email protected](yuanwangphoto) 5 Brilliant Quotes on Agile UX yuanwangphoto Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project. If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5-brilliant-quotes-agile-ux-yump-150803012932-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project. If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
5 Brilliant Quotes on Agile UX from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 Habits of Successful Creative People: How to change your mind and build creative confidence https://www.slideshare.net/slideshow/10-habits-of-successful-creative-people/34831378 yuanwangcreativitytalktext-140518184750-phpapp02
Creativity is not a gift exclusive to artists and designers. It is in fact a skill everyone can learn, including people who see themselves as analytical. In this talk I will share 10 habits of successful creative people and real-life examples of how these have led to successful outcomes in the business, design and technology world. Inspired by the book "Change your mind" by Rod Judkins.]]>
Creativity is not a gift exclusive to artists and designers. It is in fact a skill everyone can learn, including people who see themselves as analytical. In this talk I will share 10 habits of successful creative people and real-life examples of how these have led to successful outcomes in the business, design and technology world. Inspired by the book "Change your mind" by Rod Judkins.]]> Sun, 18 May 2014 18:47:50 GMT https://www.slideshare.net/slideshow/10-habits-of-successful-creative-people/34831378 [email protected](yuanwangphoto) 10 Habits of Successful Creative People: How to change your mind and build creative confidence yuanwangphoto Creativity is not a gift exclusive to artists and designers. It is in fact a skill everyone can learn, including people who see themselves as analytical. In this talk I will share 10 habits of successful creative people and real-life examples of how these have led to successful outcomes in the business, design and technology world. Inspired by the book "Change your mind" by Rod Judkins. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yuanwangcreativitytalktext-140518184750-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Creativity is not a gift exclusive to artists and designers. It is in fact a skill everyone can learn, including people who see themselves as analytical. In this talk I will share 10 habits of successful creative people and real-life examples of how these have led to successful outcomes in the business, design and technology world. Inspired by the book &quot;Change your mind&quot; by Rod Judkins.
10 Habits of Successful Creative People: How to change your mind and build creative confidence from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brave New World of Responsive Design https://www.slideshare.net/slideshow/yuan-wang-responsivedesign/22851637 yuanwangresponsivedesign-130612034349-phpapp01
What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them.]]>
What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them.]]> Wed, 12 Jun 2013 03:43:49 GMT https://www.slideshare.net/slideshow/yuan-wang-responsivedesign/22851637 [email protected](yuanwangphoto) Brave New World of Responsive Design yuanwangphoto What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yuanwangresponsivedesign-130612034349-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them.
Brave New World of Responsive Design from Yuan Wang
]]> http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-yuanwangphoto-48x48.jpg?cb=1534834914 UX and Creative Director of Yump. Co-founder of Studio Ninja. Multi-award winning designer and photographer. Yuan has worked with some of Australia's biggest brands on on building engagement via digital experiences. He co-founded digital agency Yump in late 2013 and it has grown rapidly to establish itself as one of the leading boutique UX agencies, working with companies such as Estee Lauder Companies, Thankyou, AMES Australia and Save the Children Australia. In 2015, Yuan co-founded Studio Ninja, a client management software for photographers, which automates their administrative and customer experience operations to help their businesses grow. Studio Ninja partners with YGAP to help t... www.yump.com.au https://cdn.slidesharecdn.com/ss_thumbnails/10waystosuperchargeyourcustomerexperience-160907023230-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/10-ways-to-supercharge-your-customer-experience-design/65761066 10 Insightful Quotes O... https://cdn.slidesharecdn.com/ss_thumbnails/designingforimpactthankyouyump-160906230918-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/designing-for-lifechanging-impact-from-bottled-water-to-ending-world-poverty/65757323 Designing for life-cha... https://cdn.slidesharecdn.com/ss_thumbnails/yuanwangmobilefirstfinal-160630043501-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-digital-is-becoming-a-mobile-first-experience/63594170 How Digital Is Becomin...