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06/02/2025 maysra.aburahal@gmail.com
1
06/02/2025 2
06/02/2025 3
KPIs stands for Key Performance Indicators
The Key to Corporate Success
06/02/2025 4
A Comprehensive Guide for Understanding
and Using Performance Indicators
What Are Key Performance
Indicators?
A measurable standard used to
evaluate and track the
performance of an employee or
a specific process.
It assesses progress toward
achieving the defined business
goals and objectives.
KPIs should be SMART !
06/02/2025 5
Intro :
The SMART Criteria for KPIs
A performance indicator should follow the SMART
framework. What does this mean?
Let's break it down:
- S – Specific: Clearly defines what is being
measured.
- M – Measurable: Can be quantified with numbers
or objective data.
- A – Achievable: Realistic and attainable within the
given resources.
- R – Relevant: Aligns with business objectives and
adds value.
- T – Time-bound: Has a set timeframe to track
progress.
Ready to dive deeper?
06/02/2025 6
My favorite example for The SMART Criteria for KPIs !
Specific: Answers the 5 W questions
• Who? Me
• What? I want to lose 10 kg of weight
• Where? At the gym
• When? Within 60 days
• Why? To improve my physical fitness
Measurable: Can be quantified using numbers
Achievable: Should be attainable to avoid losing motivation
and feeling frustrated instead of encouraged
Relevant:
• What? Losing 10 kg
• Why? To improve physical fitness
• Ensuring a connection between the goal and its purpose
Time-bound: Defined by a timeframe—goals should not be
open-ended without a set completion period
06/02/2025 7
S- Specific
KPI is designed to evaluate the efficiency of a specific process—it
must be clear, precise, and well-defined.
If the process belongs to Sales, Procurement, Finance, or
Customer Service, each department has its own distinct
operations, requiring tailored performance indicators suited to its
specific activities.
For example, in a pharmacy’s sales performance measurement:
A valid KPI would be sales value over a specific period.
A misplaced KPI would be the speed of completing license
approvals (which is unrelated to sales performance).
A valid KPI would be the customer conversion rate from store
visits to actual purchases.
A misplaced KPI would be the speed of answering calls in the
customer satisfaction department (which relates more to
customer support rather than sales).
In short: Each department needs KPIs aligned with its function,
ensuring the metrics accurately reflect the intended performance
06/02/2025 8
The indicator is specific to my task and work
M- Measurable
Certainly, KPI must be numerically defined, as numbers provide
the clearest basis for decision-making.
A numerical value allows businesses to assess whether
operations are progressing as planned or require improvement
or adjustments.
For example, in monthly sales measurement:
If sales for this month reach 110% of the predefined target, this
confirms that progress is on track. Additionally, this percentage
enables future target expansion if the trend continues or
improves.
However, a statement like "Sales were very good this month" is
unacceptable and unprofessional because it provides no
specific information for decision-making.
Quantitative metrics are essential for precision, transparency,
and strategic planning, ensuring that decisions are based on
solid data rather than vague interpretations.
06/02/2025 9
Can be quantified or assessed using numerical values
.
A- Achievable
KPI not designed to demand the impossible
!
Instead, they are meant to measure the actual achievement of
the required work
.
Setting unrealistic performance targets can have a negative
impact, leading to frustration and discouragement among
employees.
For example
:
A reasonable sales target for the next month could be a 0.5%
increase compared to the previous month’s sales
.
An unrealistic target would be expecting a 50% increase under
normal market conditions
.
Another example
:
Setting a target for increased sales of a specific product in the
upcoming month while that product is out of stock in the
warehouse is counterproductive and leads to unnecessary
pressure on employees
.
06/02/2025 10
Can be realistically accomplished
R- Relevant
KPI related to your tasks and Consistent with your
responsibilities.
Example – Sales Department
Relevant KPI: Monthly Sales Growth
• Definition: Measure the percentage increase
in sales compared to the previous month.
• Example Detail: A target of a 0.5% increase in
monthly sales is realistic and closely tied to
revenue objectives.
Not Relevant (Counter-Example):
Measuring "Time to Update Sales Software"
doesn’t directly reflect sales performance or
revenue generation, even if it might be important in
another context.
06/02/2025 11
closely connected or appropriate to the matter at hand
R- Relevant
KPI is integrated and linked to a specific process, ensuring that
individual contributions collectively drive the success of the
team.
Each operation consists of tasks completed by individuals, and
every member plays a role in achieving the overall process
effectively.
Examples of Integrated KPIs:
Pharmacy Sales KPI:
• If one pharmacist achieves 60% of total monthly sales,
the only other pharmacist in the pharmacy would have
completed 40%, making a total of 100% of sales.
Periodic Air Conditioning Maintenance KPI:
• If the required monthly maintenance visits for the
factory’s air conditioners are 4 visits, and there are 2
maintenance personnel, then each must conduct at least
2 visits per month to reach the total of 4 visits (100%).
• By setting integrated KPIs that reflect individual
contributions to team performance, businesses can
ensure efficient collaboration and goal achievement. 06/02/2025 12
Connected to the collective performance of the department
T – Time bound
You're studying for an exam, so there's definitely a set time for taking the test.
Effectiveness vs. Efficiency
Effectiveness: Doing the right task correctly.
Efficiency: Completing tasks in the best way possible.
Examples:
Stocking medicines on shelves within one hour:
Effectiveness: Completing the stocking within the allocated hour.
Efficiency: Completing it in less than an hour while following best practices, such
as placing items with the earliest expiration date towards the back of the shelf.
Increasing next month's sales:
Effectiveness: Selling a large quantity of the same product throughout the
month.
Efficiency: Selling a variety of products strategically to maximize revenue.
Attending a training course:
Effectiveness: Participating actively with the trainer and understanding the
course material.
Efficiency: Applying the training in a practical way that leads to increased
customer satisfaction.
By balancing effectiveness and efficiency, you can optimize performance and
maximize results in any field!
06/02/2025 13
Every task has a specific time frame for completion, certainly
!
KPIs of Sales
Total Monthly Sales Volume – Measures the
overall revenue generated within a specific
month.
Sales Growth Rate – Tracks the percentage
increase or decrease in sales compared to the
previous period.
Customer Conversion Rate – Calculates the
percentage of potential customers who make
a purchase.
Average Transaction Value – Determines the
average spending per customer transaction.
New Customer Acquisition Rate – Measures
how many new customers were gained within
a given timeframe.
06/02/2025 14
Some examples of KPIs for sales operations
KPIs of Sales
Customer Retention Rate – Evaluates how many
existing customers continue to make purchases over
time.
Sales Target Achievement Percentage – Compares
actual sales to predefined sales targets.
Product Performance Index – Assesses the sales
volume of specific products or categories.
Sales Cycle Length – Analyzes the average time taken
from prospecting to closing a sale.
Upselling and Cross-selling Success Rate – Measures
how effectively additional or complementary
products are sold.
These KPIs help monitor sales efficiency, optimize
strategies, and enhance revenue growth.
06/02/2025 15
Some examples of KPIs for sales operations
KPIs vs OKR
Definition & Purpose
:
KPI (Key Performance Indicator)
:
Measures the success of an ongoing process or activity
.
Focuses on maintaining and improving performance in specific
areas.
Example: Monthly Sales Growth Rate (Tracks percentage
increase in sales)
.
OKR (Objectives and Key Results)
:
Defines ambitious goals and measurable outcomes
.
Encourages strategic improvements and innovation
.
Example: Increase Sales Revenue by 20% in the Next Quarter
(Objective)
KR1: Achieve a 15% higher customer conversion rate
.
KR2: Expand product offerings to boost revenue streams
.
06/02/2025 16
Understanding the Difference
KPIs vs OKR
06/02/2025 17
Understanding the Difference
Aspect KPI OKR
Purpose Tracks current performance Defines ambitious goals to achieve
Focus Continuous monitoring Setting and achieving objectives
Timeframe Ongoing evaluation Fixed goal-driven period
Example Sales Growth Rate (%) Increase Revenue by 20% (Objective)
Key Differences:
06/02/2025
18
Thanks !

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Key Performance Indicators ((KPIs)).pptx

  • 3. 06/02/2025 3 KPIs stands for Key Performance Indicators The Key to Corporate Success
  • 4. 06/02/2025 4 A Comprehensive Guide for Understanding and Using Performance Indicators
  • 5. What Are Key Performance Indicators? A measurable standard used to evaluate and track the performance of an employee or a specific process. It assesses progress toward achieving the defined business goals and objectives. KPIs should be SMART ! 06/02/2025 5 Intro :
  • 6. The SMART Criteria for KPIs A performance indicator should follow the SMART framework. What does this mean? Let's break it down: - S – Specific: Clearly defines what is being measured. - M – Measurable: Can be quantified with numbers or objective data. - A – Achievable: Realistic and attainable within the given resources. - R – Relevant: Aligns with business objectives and adds value. - T – Time-bound: Has a set timeframe to track progress. Ready to dive deeper? 06/02/2025 6
  • 7. My favorite example for The SMART Criteria for KPIs ! Specific: Answers the 5 W questions • Who? Me • What? I want to lose 10 kg of weight • Where? At the gym • When? Within 60 days • Why? To improve my physical fitness Measurable: Can be quantified using numbers Achievable: Should be attainable to avoid losing motivation and feeling frustrated instead of encouraged Relevant: • What? Losing 10 kg • Why? To improve physical fitness • Ensuring a connection between the goal and its purpose Time-bound: Defined by a timeframe—goals should not be open-ended without a set completion period 06/02/2025 7
  • 8. S- Specific KPI is designed to evaluate the efficiency of a specific process—it must be clear, precise, and well-defined. If the process belongs to Sales, Procurement, Finance, or Customer Service, each department has its own distinct operations, requiring tailored performance indicators suited to its specific activities. For example, in a pharmacy’s sales performance measurement: A valid KPI would be sales value over a specific period. A misplaced KPI would be the speed of completing license approvals (which is unrelated to sales performance). A valid KPI would be the customer conversion rate from store visits to actual purchases. A misplaced KPI would be the speed of answering calls in the customer satisfaction department (which relates more to customer support rather than sales). In short: Each department needs KPIs aligned with its function, ensuring the metrics accurately reflect the intended performance 06/02/2025 8 The indicator is specific to my task and work
  • 9. M- Measurable Certainly, KPI must be numerically defined, as numbers provide the clearest basis for decision-making. A numerical value allows businesses to assess whether operations are progressing as planned or require improvement or adjustments. For example, in monthly sales measurement: If sales for this month reach 110% of the predefined target, this confirms that progress is on track. Additionally, this percentage enables future target expansion if the trend continues or improves. However, a statement like "Sales were very good this month" is unacceptable and unprofessional because it provides no specific information for decision-making. Quantitative metrics are essential for precision, transparency, and strategic planning, ensuring that decisions are based on solid data rather than vague interpretations. 06/02/2025 9 Can be quantified or assessed using numerical values .
  • 10. A- Achievable KPI not designed to demand the impossible ! Instead, they are meant to measure the actual achievement of the required work . Setting unrealistic performance targets can have a negative impact, leading to frustration and discouragement among employees. For example : A reasonable sales target for the next month could be a 0.5% increase compared to the previous month’s sales . An unrealistic target would be expecting a 50% increase under normal market conditions . Another example : Setting a target for increased sales of a specific product in the upcoming month while that product is out of stock in the warehouse is counterproductive and leads to unnecessary pressure on employees . 06/02/2025 10 Can be realistically accomplished
  • 11. R- Relevant KPI related to your tasks and Consistent with your responsibilities. Example – Sales Department Relevant KPI: Monthly Sales Growth • Definition: Measure the percentage increase in sales compared to the previous month. • Example Detail: A target of a 0.5% increase in monthly sales is realistic and closely tied to revenue objectives. Not Relevant (Counter-Example): Measuring "Time to Update Sales Software" doesn’t directly reflect sales performance or revenue generation, even if it might be important in another context. 06/02/2025 11 closely connected or appropriate to the matter at hand
  • 12. R- Relevant KPI is integrated and linked to a specific process, ensuring that individual contributions collectively drive the success of the team. Each operation consists of tasks completed by individuals, and every member plays a role in achieving the overall process effectively. Examples of Integrated KPIs: Pharmacy Sales KPI: • If one pharmacist achieves 60% of total monthly sales, the only other pharmacist in the pharmacy would have completed 40%, making a total of 100% of sales. Periodic Air Conditioning Maintenance KPI: • If the required monthly maintenance visits for the factory’s air conditioners are 4 visits, and there are 2 maintenance personnel, then each must conduct at least 2 visits per month to reach the total of 4 visits (100%). • By setting integrated KPIs that reflect individual contributions to team performance, businesses can ensure efficient collaboration and goal achievement. 06/02/2025 12 Connected to the collective performance of the department
  • 13. T – Time bound You're studying for an exam, so there's definitely a set time for taking the test. Effectiveness vs. Efficiency Effectiveness: Doing the right task correctly. Efficiency: Completing tasks in the best way possible. Examples: Stocking medicines on shelves within one hour: Effectiveness: Completing the stocking within the allocated hour. Efficiency: Completing it in less than an hour while following best practices, such as placing items with the earliest expiration date towards the back of the shelf. Increasing next month's sales: Effectiveness: Selling a large quantity of the same product throughout the month. Efficiency: Selling a variety of products strategically to maximize revenue. Attending a training course: Effectiveness: Participating actively with the trainer and understanding the course material. Efficiency: Applying the training in a practical way that leads to increased customer satisfaction. By balancing effectiveness and efficiency, you can optimize performance and maximize results in any field! 06/02/2025 13 Every task has a specific time frame for completion, certainly !
  • 14. KPIs of Sales Total Monthly Sales Volume – Measures the overall revenue generated within a specific month. Sales Growth Rate – Tracks the percentage increase or decrease in sales compared to the previous period. Customer Conversion Rate – Calculates the percentage of potential customers who make a purchase. Average Transaction Value – Determines the average spending per customer transaction. New Customer Acquisition Rate – Measures how many new customers were gained within a given timeframe. 06/02/2025 14 Some examples of KPIs for sales operations
  • 15. KPIs of Sales Customer Retention Rate – Evaluates how many existing customers continue to make purchases over time. Sales Target Achievement Percentage – Compares actual sales to predefined sales targets. Product Performance Index – Assesses the sales volume of specific products or categories. Sales Cycle Length – Analyzes the average time taken from prospecting to closing a sale. Upselling and Cross-selling Success Rate – Measures how effectively additional or complementary products are sold. These KPIs help monitor sales efficiency, optimize strategies, and enhance revenue growth. 06/02/2025 15 Some examples of KPIs for sales operations
  • 16. KPIs vs OKR Definition & Purpose : KPI (Key Performance Indicator) : Measures the success of an ongoing process or activity . Focuses on maintaining and improving performance in specific areas. Example: Monthly Sales Growth Rate (Tracks percentage increase in sales) . OKR (Objectives and Key Results) : Defines ambitious goals and measurable outcomes . Encourages strategic improvements and innovation . Example: Increase Sales Revenue by 20% in the Next Quarter (Objective) KR1: Achieve a 15% higher customer conversion rate . KR2: Expand product offerings to boost revenue streams . 06/02/2025 16 Understanding the Difference
  • 17. KPIs vs OKR 06/02/2025 17 Understanding the Difference Aspect KPI OKR Purpose Tracks current performance Defines ambitious goals to achieve Focus Continuous monitoring Setting and achieving objectives Timeframe Ongoing evaluation Fixed goal-driven period Example Sales Growth Rate (%) Increase Revenue by 20% (Objective) Key Differences: