- Kylie Goldstein
- Jun 24
- 7 min read
Get started by: Creating a website → | Getting a domain →
Your logo may be small, but it plays a big role. Whether it’s on your website or product packaging, it's often the first thing people notice and start to associate with your brand. That’s why your logo deserves attention, especially when you're just starting your business.
The challenge: You know your business inside and out, but design might not be your strong suit. So you ask yourself: Can I really create a professional-looking logo on my own?
The answer: yes. With the Wix Logo Maker, you can design a custom logo in minutes. Pick the style, colors, fronts and icons, all in a few clicks. And once you’re happy with the result, your new logo is ready to use on your website, business cards, product labels—you name it.
Keep reading to see how it works.
An overview of Wix's free logo maker
Just like our website builder, our logo maker is a powerful, all-in-one solution that’s easy to use but delivers impressive results. You can design your own logo with the help of AI, or by answering a few quick questions about your business and industry.
Whether you're creating a church logo, podcast logo or any other type of logo, our smart algorithm generates a variety of options tailored just for you. Simply choose the design you like best and start customizing.
From fonts to icons, you can fine-tune every detail to ensure your logo perfectly represents your brand. Once your masterpiece is complete, you can download it in various sizes that work for your website, social media profiles, business cards, watermarks and more.
Need inspiration? We invited 12 Wix marketers to design logos for real businesses using the Wix Logo Maker. Here's what they created.
How to create a logo with the Wix Logo Maker (with AI)
When using the Wix Logo Maker, you've got two options: create with AI or design it yourself. If you choose the first option, follow these steps:
01. Open the Wix Logo Maker and start a chat
Click "Get My Logo" from the Wix Logo Maker page. Click "Start Chat" to begin your conversation with AI.
02. Create a design brief by answering AI-guided questions
The AI will ask you a series of questions about your business, including your brand name, your tagline (if applicable) and the products you offer. If at any point you're not sure how to answer, you can ask the AI to rephrase the question, move on to the next one or provide suggestions. The logo maker will then use your answers to create a short brief describing your brand's target audience and business type.
03. View your options and pick your favorite
The Wix Logo Maker will let you know when designs are ready for your review. Simply click "View Logos" to check out your options. Pick your favorite to start customizing.
Optional: At this point, you'll see an AI-generated business profile. If desired, you can explore this profile further and receive additional ideas for how to boost your income and grow your business's online visibility. You can also review a market analysis and/or click "Start Your Business on Wix" to access Wix's Business Launcher from inside your dashboard. This is a great option if you're just starting out and want extra help developing your business strategy and getting set up on Wix.
04. Add your personal touch
After you've selected a logo, you'll be dropped into your Wix dashboard. From here, click "Edit Logo," then use the tools at your disposal to change anything you'd like about your logo. Play with different fonts, colors, shapes and more. You can create multiple variations of your design, or even create secondary logos for the same brand without leaving the editor.
Optional: From the editor, you can create a business card, social post or social media covers that feature your logo.
05. Download your logo
Now it’s time to show off your new logo with pride. When you’re ready to make it official, simply export your design and download the high-resolution files. If you want to just try out your design, download a free sample of your logo.
Depending on the package you choose, you’ll receive different logo formats. For example, if you plan to print your logo on business cards or merchandise, choose a plan that includes high-quality SVG vector files to ensure your logo stays sharp and clear at any size. (You can read up on logo sizes to make sure your design is properly formatted for every space.)
Packages give you full commercial usage rights, and range from one-time payment plans (Basic and Advanced) to yearly plans (Brand Plus).
How to create a logo with the Wix Logo Maker (without AI)
If you prefer to design a logo on your own, take these steps:
01. Open the Wix Logo Maker
Click "Get My Logo" from the Wix Logo Maker page, or navigate to "Site & Manage App" > "Logo & Brand" from your Wix dashboard. If you're entering from the landing page, you'll have the option to chat with AI or create your logo without AI. Select “Create without chat."
02. Enter your business type
Describe the type of business you run—be it a photography studio, bakery or online clothing brand. As you type, a dropdown menu will appear. Pick the option that matches your brand the closest.
03. Describe your style
On the next page, select the adjectives that describe your brand the best. You'll see word bubbles ranging from "Fun" to "Formal." Select any that apply to how you want your brand to be perceived.
04. Enter your brand name and tagline
In the following pages, input your brand name as it should appear on your logo. The Wix Logo Maker also gives you an option to include a tagline if you have an extra message to convey to your audience. (Need a little help? You can always use this trusty business name generator to get inspired, or click the option to have AI think of ideas for you.)
05. View your options and pick your favorite
Once you’ve completed the initial steps, the Wix Logo Maker will generate various ideas for your logo. It will suggest ideas that run the gamut, including:
Wordmarks/logotypes: A wordmark or logotype is a font-based logo that puts a business’s name front and center. While these are often the most simplistic logo designs, the specific typeface, size and layout of a wordmark can help reflect your brand’s message. You can explore the best fonts for logos to see which one will work best for your brand.
Logo symbols: Just as the name suggests, these kinds of logos use symbols to communicate. Sometimes referred to as brand marks or pictorial marks, these graphic-based logos require strategic brand awareness and consistency. If you use a logo symbol, be sure to use imagery or icons that are aligned with your brand, industry and location.
Combination marks: These logos use the best of both worlds and combine text and graphics to create a unified symbol. Since they are quite diverse, they’re a popular logo choice across many industries.
Optional: Just like when you're creating a logo with AI on Wix, you'll receive a business profile, complete with market research, earning strategies and other suggestions for your business. You can choose to explore this further, or skip ahead to editing your logo.
06. Customize your design
It’s finally time to customize your logo to suit your brand identity and business needs. From the editor, you can solidify your logo colors by exploring different color palette combinations. Play around with different logo shapes, icons, backgrounds and even upload your own images to complete your logo’s look and feel.
07. Download your logo
Once everything looks good, you can go ahead and download your logo. You can download a free sample (available for non-commercial use) or pick from various logo packages that are tailored to different marketing needs. Packages give you full commercial usage rights, and range from one-time payment plans (Basic and Advanced) to yearly plans (Brand Plus).
Successful logo 101
In case you need a little guidance or inspiration, we’re happy to share some of our logo design tips to get things rolling. Here are just a few universal guidelines to keep in mind.
A good logo should be:
Simple: The phrase, “less is more” has never been more fitting. On top of improving its versatility (see the next point below), the less complicated your logo is, the easier it is to recognize.
Versatile: You’ll want a logo that looks good no matter where it’s placed. If it only looks great on big screens, but is impossible to read in small print, you might need to consider a redesign.
Timeless: Naturally, with time, you’ll need to spruce up your branding assets. But, since a logo redesign requires a good deal of resources, you should aim to approach your first logo design as if it were your last. Always ask yourself, “Will this still look good in 10 years?” before making your logo.
Appropriate: Your logo doesn’t have to show exactly what your business does or sells. Nevertheless, it should appeal to your target audience. Understanding who that crowd is takes some research, but that valuable information will ensure your logo “talks” to the right people.
As you create your logo, be sure to explore what else is out there and find logo inspiration ideas. Take a look at what your competitors are doing, peruse the latest logo trends and consider the meaning behind your design choices by reading up on logo psychology.
For any questions about our logo maker's features, check out Wix Logo Maker Support.
Make your logo work
Whichever logo plan you choose, you’ll always have full commercial rights and standard logo files included, but as your brand grows you can always upgrade to get the files you need for even more marketing materials (or consider checking out our guide on the best AI logo generators).
For instance, you might decide to create a website, so you’ll be able to keep your logo design in mind, using the style and colors you’ve already selected.
Whether you use your logo online or offline, using it effectively and consistently will create a strong brand identity you can be proud of.
Ready to start designing? Create your own logo now.