Strategy and growth tools for journalism
Over 250 independent news organizations have chosen our audience management platform and strategic services to accelerate business transformation and grow funding for journalism. We invite you to join our community of publishers.
We’re proud to support some of America’s leading news organizations, including:
“BlueLena has been a key partner in our growth from a small operation into the news source of record for the largest county in our state. BlueLena combines cutting edge technology and expert strategy to propel publishers forward.”
Jay Senter, Editor and Publisher, Shawnee Mission Post
The all-in-one audience and fundraising management platform built for publishers
Activate, engage and grow digital audiences
BlueLena is the all-in-one digital marketing and revenue management platform that is purpose-built specifically for media organizations. Our industry-leading solution is the engine driving audience growth, reader engagement and journalism funding models for hundreds of news organizations across North America.
Reach new audiences while building long-term loyal reader relationships
Promote your content and drive brand growth
Develop reader relationships, build brand loyalty and create great customer experiences throughout the entire customer lifecycle with BlueLena’s best-in-class marketing and automation solution, built on ActiveCampaign. Our system integrates with any content management system and our tools support donation, membership and subscription models.
Consolidate all of your first party customer data into one unified platform
Engage more readers and supporters
Capture customer engagement across every channel to automate the most relevant, one-to-one experiences. Grow your audience with personalized messages. Retain customers and inspire brand loyalists with automated newsletters, marketing campaigns and audience listening tools.
“Working with BlueLena has given us the ability to connect and deepen our relationship with our readers in more personalized and effective ways. With their help, we’ve built automation and segmentation strategies allowing us to reach the right people with the right message – and it’s made a real difference in growing our audience and donor base.”
liz george, publisher, montclair local
Featured
BlueLena CRM: Transforming Local Journalism Fundraising
BlueLena has achieved a significant milestone as 20 of the nation’s most respected independent local news publishers have adopted its all-in-one Customer Relationship Management (CRM) and moves management system, marking a pivotal moment in the company’s mission to support sustainable, community-centered journalism.
Continue Reading…About Blue Lena
Over 250 independent news organizations have chosen our audience management platform and strategic services to accelerate business transformation and grow funding for journalism. We invite you to join our community of publishers.