Promotions are highlighted in product listings on Google Shopping
In a few simple steps retailers can create a promotions list, map it to the right products in Google Shopping and upload to Google Merchant Center. Our system supports user specific redemption codes and associated reporting, enabling retailers to measure the performance of each promotion.
Shoppers can see nearby promotions while searching in Google Maps for Android
This is one of the many steps we’re taking to provide traffic, technology and tools to help retailers grow their business. Over 25 well-known U.S. retailers, including 1-800-flowers.com, OfficeMax®, Inc., Tommy Hilfiger, Express, Chico’s, Overstock, Guitar Center, Drugstore.com and Wayfair, are already part of this program. In the coming months, we plan to expand the program to include more retailers. If you are interested in featuring your promotions on Google properties, you can learn more here. Posted by Nitin Mangtani, Group Product Manager, Google Offers and Michaela Feller, Product Manager, Google Shopping
We believe this feature will create new opportunities for optimization by allowing you to easily target individual products, and will help you make the most out of your Google Shopping campaigns.
For more information on product targets please visit the AdWords Help Center. We look forward to releasing more tools and features in the coming months to help you reach new customers on Google Shopping. Stay tuned!
Posted by Sameer Samat, Vice President of Product Management, Google Shopping
To start shopping, visit www.google.com/shopping/catalogs. From here, you can browse our editor’s weekly picks and see what’s new in the ‘Latest catalogs’ section. Click ‘Brands’ to view an alphabetical list of catalogs, or select ‘Categories’ to browse over 25 catalog categories, including Women’s Fashion & Apparel, Home, Kids & Baby, Outdoor Adventure, Toys, and many more.
Once you find a catalog you like, click on the issue to open the catalog viewer where you can flip through catalog pages and zoom in to see products up close. To view information about specific products, roll your mouse over the page and click the tag for the product you’re interested in. This opens a box with more information, additional views, and price. Clicking ‘View Details’ takes you directly to the retailer’s site to learn more or make a purchase.
You can also browse a selection of the latest catalogs in the ‘Featured Catalogs’ section on the Google Shopping home page. Over time, we plan to incorporate catalogs more deeply throughout the Google Shopping experience, giving you more ways to find ideas and inspiration as you shop and engage with your favorite brands.
'Featured Catalogs' on the Google Shopping home page
If you’re a retailer interested in submitting your catalog for inclusion in both the tablet app and web experience, we’d love to hear from you. Posted by Abigail Holtz, Business Product Manager, Google Shopping
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