DAA Blog

Big idea (in full):  With Republicans leading the House, Senate and White House, and both parties in support of a would-be federal law, the opportunity to advance a bill is perhaps as strong as it ever has been. Business – with the advertising industry among a broader coalition – needs to advance a united voice in support.

At the midpoint of 2025, momentum is building behind a national privacy framework — and this time, it feels different. This is a primary reason why the Digital Advertising Alliance chose Washington, DC, this year, as the site of its annual summit, with this year’s theme being “ADvocate.”

On Capitol Hill, there’s broad recognition that consumer data protections, innovation safeguards, and digital advertising practices need a durable, nationwide and pragmatic governance framework – in the form of a  national law. At the center of this charge is Rep. John Joyce (R‑PA-13), vice-chair of the House Energy & Commerce Committee, who made clear in a visit at the DAA’s Summit 25 that crafting a fresh, preemptive federal privacy bill is his top priority for the remainder of this Congress.

Rep. John Joyce sat with DAA Counsel Mike Signorelli, and partner, Venable LLP, to answer questions about the momentum around the prospects for a  ...

Big idea (cont.): To protect those benefits, our industry has built an independent self-regulatory system that provides all Americans with simple and convenient access to information and control over the types of advertising they receive.

Digital Advertising Puts Customers on Main Street

Scroll your local news site, stream your home team’s video highlights, chat on your favorite social media app, or play your favorite online game, and you’ll see the ads that support those popular services. 

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Responsible consumer-brand engagement meets the customer where they are. With respect to digital advertising and privacy, such an exchange has meant addressing two evergreen questions:  “Why did I get this ad?” and “What can I do about it?”

This consumer mindset is a valuable opportunity for brands that deploy AdChoices across ads, sites, apps, devices and screens. AdChoices gives brands and publishers the ability to let your customer, or prospective customer know, in real-time, how you responsibly deal with data and what controls you can offer them.

So, brand this moment. Make it part of your brand story, in your brand voice. Be proactive with consumers on these increasingly top-of-mind questions and ...

Lartease Tiffith, executive vice president, public policy, Interactive Advertising Bureau (left) moderates a DAA Summit 24 workshop alongside three entrepreneur panelists.

In a Digital Advertising Alliance (DAA) Summit 24 workshop discussion titled, “Data 4 Good: How Responsible Data Collection Enables Empowered Social Outcomes,” attendees learned about the techniques and data used by small businesses to advertise online efficiently and effectively.

The panel was led by Interactive Advertising Bureau’s (IAB) Lartease Tiffith, with small-business entrepreneur panelists Alex Dabagh, founder and creator of ...

Big idea, cont:  As the digital advertising landscape continues to evolve, different regions are adopting various measures to ensure compliance with data protection and advertising standards, where the DAA Principles still apply.

Mathilde Fiquet, special advisor at European Publishers Council (EPC), and account director; with panelists Vatsal Asher, convener, Digital Advertising Alliance  (DAA) Asia and Middle East; Shelley Samel, chief legal officer at Ad Standards Canada; and (not pictured) Mary Teahan, president and CEO of Qendar (also representing DMA Argentina), discuss the DAA program around the globe.

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