Unlock powerful insights from buyer behavior trends in your markets
Validate and de-risk planning, targeting and content decisions throughout your organization. See how Market Monitor’s always-on purchase intent analytics support all your GTM teams.
With Market Monitor, easily access Informa TechTarget’s industry-leading purchase intent insights to help Product, Business and Marketing professionals:
- Evaluate market viability and entry points for product development
- Validate campaign targeting and ideal customer profiles
- Identify content gaps and topics for content development and SEO
- Understand which competitors are trending with buyers
- And more
Market intelligence for better GTM strategies
Enable teams to work from the same market intelligence playbook – ensuring organization-wide alignment and synergy, from GTM planning through execution. Market Monitor provides always-on access to buyer research activity aggregated from millions of daily engagements with buy-cycle content on the Informa TechTarget and BrightTALK networks. This buyer research trends data covers 240+ B2B technology markets and refreshes every 7 days across multiple regions, company sizes, industries and timeframes, letting users easily keep a pulse on their target markets.
Key Benefits
- Position solutions more effectively and support new product launches by understanding buyer needs and trending competitors in real time.
- Identify expansion opportunities by uncovering high-engagement and growth markets
- Inform content decisions and improve engagement with a clear view of buyers’ topic and content interests
- Guide ideal customer profiles and understand buying groups to improve in-market persona targeting
- Tailor demand messaging and content to persona, topic and content trends to increase engagement
- Add analyst research and advisory services from Enterprise Strategy Group for a more comprehensive market view and to inform GTM strategies
Get started with Market Monitor
This powerful market intelligence application is available for qualifying Priority Engine subscribers and annual Research, Advisory & Intent Insights programs from Enterprise Strategy Group.
Get started with Intent Insights Services
Receive access to buyer intent data, expert-driven market and content analysis, and personalized recommendations. Learn more about how our Intent Insights package empowers you to optimize engagement, improve lead generation and drive smarter B2B marketing and sales decisions.
Work with our experts for custom analysis and insights
Intent Insights Services deliver 12 months of expert go-to-market guidance and dedicated support to supplement Priority Engine data and help your GTM teams:
- Understand evolving market dynamics to identify promising markets and gaps
- Identify and expand your target audience and ideal customer profile to drive more effective sales and marketing efforts
- Gain a deep understanding of market shifts, competitive dynamics, and evolving buyer demands to inform your strategy and stay ahead of competitors
- Refine messaging and enhance sales cadences and nurture outreach to create more engaging and SEO-optimized content
- And more
