Chiara Aliotta

design storytelling web design branding web design and development marketing uxdesign typography joomla identity graphic design emotion design thinking emotional design design process creativity creativity workflow creativity process brand future inspiration community history brand development website uxstorytelling personality typeface code and design debate development style guide fun involve graphic design foundamentals illustration print piet zwart karl gerstneir jan tschichold gerd arntz web images penguin books coca-cola everyday experience character emotion on web legibility draw attention readibility type on screen journey developer vs designer relationship agile workflow imaginary island web projects strategy logo clarity care coherence customer joomla brand cms traveling story memory memorable principles of influence robert cialdini influence on the web misdirection illusion mental forcing perceptual problem solving linguistic fluency confirmation bias cognitive illusions psychology psychology on the web smashing book book design app design game design metaphors greek allegory simplicity less is more minimalism functionality mobile apps art direction design strategy design decisions visual storytelling visual narrative web ux narrative italia cognitive principles don norman good design ux perception font open source leadership organization open source community ancient romans learning from the past tell stories storyteller alice in wonderland web tools best practices brands communication influence creative differentiation company company branding compelling brands unforgettable brands customer experience customer relationship management art of persuasion magician