News Releases
2025 NEWS ARTICLES
NEW YORK, NY – June 5, 2025 – The Digital Advertising Alliance (DAA) today announced Rudy Brioché, vice president for global public policy and policy counsel at Comcast, and the Federation for Internet Alerts (FIA) as the 2025 recipients of the DAA’s “Privacy Icon” award, honoring their outstanding contributions to responsible data-driven advertising and innovation.'...
DAA’s Principles and Communications Committee Will Consider New Guidance Around AI Collection and Use of Interest-Based Advertising Data
WASHINGTON, D.C. – June 4, 2025 – The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new guidance around the application of the ...
2024 NEWS ARTICLES
DAA Statement regarding Federal Trade Commission Report on Social Media and Video Streaming Services
New York, NY – September 19, 2024 -- Lou Mastria, CEO and President of the Digital Advertising Alliance, released the following statement regarding the release of a Federal Trade Commission (FTC) staff report on social media and video streaming services.
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New Guidelines Help Consumers Find Consistent Icon-Based Access to Information and Control for Interest-Based Ads Across CTV Ecosystem
New York, NY -- September 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the release of ...
NEW YORK, NY -- July 23, 2024 -- Lou Mastria, CEO and President of the Digital Advertising Alliance, released the following statement on Google's announcement that it plans to maintain the use of cookies for advertising in its Chrome browser.
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The Digital Advertising Alliance (DAA) today (June 13, 2024) named Genie Barton and Lee Peeler with the 2024 "DAA Privacy Icon" award in recognition of their leadership in privacy self-regulation and accountability. While serving at the Council of Better Business Bureaus (now BBB National Programs), Barton and Peeler created and ran the Digital Advertising Accountability Program, which continues to serve as an independent enforcement program for self-regulation of the digital advertising industry.
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WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption
NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s ...
Large Majorities of Respondents Want to Maintain AdChoices’ Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives
NEW YORK, NY -- April 2, 2024 -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that appears across ads, websites, and apps and provides access to information and choices about ads, according to a ...
2023 NEWS ARTICLES
Ad-Related Companies Can 'Future-Proof' Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices
WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers. ...
DAA Best Practices Explain How Companies Should Provide Notice and Control Over Collection and Use of Connected Device Data
WASHINGTON, D.C. – June 15, 2023 – The Digital Advertising Alliance (DAA) today released new DAA Best Practices to help companies understand how the ...
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