Case Studies
These case studies show how publishers are using Newspack to strengthen their digital presence, grow their audience, and simplify day-to-day operations.
Each story highlights the impact Newspack has had on their newsroom and their mission to serve their communities.

Lookout Local saves more than $100K per year using Newspack
Lookout Local saves more than $100K a year in technology costs and about six hours per week on newsletter creation.

How The Journal drove a 107% increase in paid supporter revenue
The Journal increased its weekly average revenue by 235% and paid supporter revenue by 107%. Here’s how.

Two publishers, their exponential growth, and the friendly rivalry between them
How the Cincinnati Herald and the Baltimore Times increased newsletter signups.

inewsource increased newsletter signups by over 250% — Here’s how
Newspack’s tools, together with inewsource’s innovative product offerings, have driven higher engagement.

How Newspack helped Oklahoma Watch grow reader engagement
Oklahoma Watch saw an exponential increase in site registration and newsletter signups in just three months.

Three big ideas on trying a new advertising approach
Before offering a new advertising feature — header bidding —to all Newspack publishers, the team tested it with Times of…

Three big ideas on adapting — and thriving — through change
Pivot and pivot again: the founders of Hyperallergic describe how they adapted to the challenges of the Great Recession and…

Three big ideas for getting off the ground with Newspack
In fall 2020, veteran journalist Margaret Coker founded The Current, a nonprofit, independent newsroom with a clear mission: to produce…
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