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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge’s Creators section covers the people using these platforms, what they’re making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them.

The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

TikTok videos are about to get crowdsourced fact checks on them

The Footnotes will add extra context to videos across TikTok for users based in the US.

Emma Roth
Layoffs hit CNET as its parent company goes on a buying spree

Its parent company, Ziff Davis, is laying off 15 percent of the unionized workforce and spanning across several sites.

Mia Sato

Latest In Creators

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Lauren Feiner
Senator proposes calling off the TikTok ban — legally.

President Donald Trump has repeatedly ignored the bipartisan law banning TikTok from operating in the US unless it’s separated from Chinese parent company ByteDance. Sen. Ed Markey (D-MA) is calling for a new way to avoid a ban without breaking the law. In a draft bill, Markey proposes letting TikTok operate in the US as long as it provides transparency into its content moderation and keeps US user data out of countries like China.

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Jay Peters
Twitch is opening up some monetization tools to more people.

Starting today in the US, “we’re giving all streamers access to some of our best monetization and community building tools including Bits, subs, emotes, badges, and Channel Points,” Twitch says. Twitch is also making it easier to reach Affiliate status, which opens up additional streaming features.

Monetization for All

[blog.twitch.tv]

The chaos and confusion of itch.io and Steam’s abrupt adult game ban

Thousands of games and media have been delisted from two major platforms. Here’s how that happened.

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Alex Heath
A look at the state of deepfakes.

If you’re interested in a high-level overview of the state of deepfakes, I recommend checking out this blog post from Captions, a Capcut competitor and a software platform that enables creators to generate AI-generated videos from scratch.

What struck me the most is the company’s prediction that, “Very soon, most models will allow you to generate a person (real or synthetic) in any situation – without a duration constraint (longer than 12 seconds) and featuring multiple people in one shot.” Chat, are we cooked?

I’ll have Captions CEO Gaurav Misra on Decoder later this week to talk about this.

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Mia Sato
And Patreon’s top earner is...

After inadvertently revealing his earnings on social media in June, podcaster Joe Budden told The New York Times that his network is on pace to earn $12 million this year in Patreon subscriptions alone. With other revenue streams, that number swells to more than $20 million. The Times piece is a rare look into the finances of big-name content creators — usually they’re cagey about money.

A-lister antics and Schedule A shenanigans
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On The Vergecast: TV is on the decline, so celebrities are riding the subway and going to chicken shops. Plus, how Chicago became the epicenter of ‘Schedule A’ lawsuits against online storefronts.

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Mia Sato
You wouldn’t 3D print a Labubu.

Or would you? The weird little toys are a nightmare to buy so we took matters into our own hands.

The frenzied, gamified chase for Labubus

You just can’t win — until you do.

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Mia Sato
Substack wants to reinvent the wheel.

In recent years the newsletter platform has tried to expand to micro-blogging, TikTokers, and full websites. Now the company is inching towards something its leadership has long criticized: advertising and social networks.

The New York Times reports that Substack is doubling down on its Notes feature, which is similar to X or Meta’s Threads. Substack raised $100 million in a recent funding round. In June, the company said it wasn’t planning to be profitable anytime soon.

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Jess Weatherbed
This filmmaker is fighting piracy with piracy.

We’re All Gonna Die director Freddie Wong uploaded the movie to torrent networks with an exclusive intro message, on the same day it was released for digital download. Wong hopes viewers will support future filmmaking efforts by buying a lousy JPEG that proudly proclaims their pirate nature. Yarrr.

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Richard Lawler
Chipotle will premiere a new album from Hype House alum Alex Warren.

Chipotle is hosting “one of the biggest and most unique listening parties in music history” tomorrow for You’ll Be Alright, Kid, a new album from TikTok Hype House member Alex Warren.

Judging from his current hit, “Ordinary,” Warren’s music has a lot in common with how Chipotle tastes, so the combo makes sense. The song will play at restaurants on Thursday night, and there’s a giveaway tied to the Chipotle app. Hopefully, it works out better than McDonald’s $1 million Flexi-Disc promotion in 1989.

From 5 pm to 8 pm local time on Thursday, July 17, Chipotle will premiere Alex Warren’s new album, You’ll Be Alright, Kid, at nearly 4,000 Chipotle restaurants across the the U.S., Canada, UK and France.
From 5 pm to 8 pm local time on Thursday, July 17, Chipotle will premiere Alex Warren’s new album, You’ll Be Alright, Kid, at nearly 4,000 Chipotle restaurants across the the U.S., Canada, UK and France.
The Verge’s summer ‘in’ and ‘out’ list

In our second annual trend forecast, The Verge staff weighs in on Labubus, tariffs, The Hague, and AI slop.

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Mia Sato
Law360 is forcing reporters to use an AI ‘bias’ detector.

Nieman Lab reports that the new policy comes after leadership at LexisNexis (which owns the outlet) claimed some of Law360’s coverage had liberal leanings. The AI tool scans stories and flags portions it deems biased that should be rewritten to be more “impartial.” A petition signed by over 90 percent of unionized staff at Law360 demands that use of the tool be made voluntary.

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Mia Sato
‘Honestly, the more botched they look, the better.’

Labubus — those kind of scary little dolls with teeth that people are obsessed with — are hard to come by these days. It’s no surprise that the knock off industry is filling the gap; what is funny is that the fake dolls (“Lafufus”) are popular, too. For some Labubu owners, the authenticity of their doll doesn’t even matter. It’s part of the fandom experience all the same.