Generative ai

By studying 100 companies, researchers have identified four ways to strategically implement the technology.

Choosing wrong architecture can lead to inefficiency, create liability, and erode trust among stakeholders.

Synthetic customers aren’t a replacement for real ones, but studies show they could offer a powerful new lens for early insight.

Recent legal rulings will have major implications on both creative industries and AI companies.

Unfulfilled orders lead to long-lasting consequences, from frustrated shoppers to lower future revenue.

This report card offers a systematic approach to identifying and addressing the problem.

An experiment with nearly 300 managers and executives found significant discrepancies in forecasts produced by groups who consulted with peers and those who used ChatGPT.

It frees middle managers from constant project coordination.

Co-ops won’t outspend Big Tech, but they could offer a more viable, inclusive path for AI aligned with public interest.

Six ways companies are misjudging the technology’s potential to create value.

A three-step audit for leaders to assess their organization’s tools and processes.

In this edition of the HBR Executive Agenda, HBR editor at large Adi Ignatius shares insights from the Cannes Lions International Festival of Creativity, the marketing world’s big annual meetup on the French Riviera.

Smart leaders must bet on the unmeasurable: taste, trust, experiences, and the yet-unknown.

Given their mandate to create value in a relatively short time frame, PE firms offer a unique perspective on how to drive innovation in this area.