ChatGPT and the Future of Work - Clark Boyd
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The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
ChatGPT and the Future of Work - Clark Boyd
- 1. 28th March 2023 ChatGPT and the Future of Work Clark Boyd 1
- 2. UCD Professional Academy • What is generative AI? • An overview of ChatGPT • Marketing applications of ChatGPT • Impact of AI on the job market • Skills for the AI era • Q&A Today’s Agenda Harnessing AI for Business Growth and Career Advancement 2
- 3. 28 March 2023 What is Generative AI?
- 4. UCD Professional Academy How familiar are you with generative AI? - 1. I use ChatGPT every day! - 2. I have tried a few of the tools - 3. Heard of it, but never used it - 4. Never heard of it Let me know in the chat box! 4
- 5. UCD Professional Academy 100mChatGPT users within 2 months of launch $110bn Generative AI market size by the end of the decade 30% of outbound messages from business will be written by AI by 2025 (Gartner) 5 Generative AI by the Numbers
- 8. UCD Professional Academy “In the past year, generative AI has gotten so much better that it's inspired people to leave their jobs, start new companies and dream about a future where artificial intelligence could power a new generation of tech giants.” CNBC 8
- 9. UCD Professional Academy 9 https://novela.academy/keywords-activity/1675853962615x675971854525025500
- 11. UCD Professional Academy “Keep in mind that the quality of the response will depend on the accuracy and detail of your description.” GPT-4 1 1
- 12. UCD Professional Academy Generative AI Holds Up A (Distorted) Mirror to Us
- 14. If you think you're supposed to recognize somebody you, you just pretend. You bluff it to get a pat on the head from the doctors. You bluff it to seem less like a freak.
- 15. UCD Professional Academy Instead of asking How can generative AI help me do what I already do, but cheaper and faster?
- 16. UCD Professional Academy Instead of asking How can generative AI help me do what I already do, but cheaper and faster? Ask How can I rethink what I do to achieve more, in collaboration with this technology?
- 17. UCD Professional Academy An Overview of ChatGPT 1 7
- 21. UCD Professional Academy 2 1 https://platform.openai.com/docs/quickstart ChatGPT OpenAI (A set of models, accessed by API calls)
- 22. UCD Professional Academy ChatGPT Plugins
- 24. UCD Professional Academy Duolingo Max adds a GPT-4 assistant
- 26. UCD Professional Academy New Use Cases for the API
- 27. UCD Professional Academy Marketing Applications Of Generative AI 2 7
- 28. UCD Professional Academy Benefits of Generative AI for Marketing 2 8 Speed Personalisation Extended Creativity
- 29. UCD Professional Academy Applications of Generative AI in Marketing 2 9 Content Creation Storytelling Brainstorming
- 30. UCD Professional Academy Applications of Generative AI in Marketing 3 0 Content Creation
- 31. UCD Professional Academy Jasper.ai Content creation for dozens of marketing tasks 3 1
- 32. UCD Professional Academy “The web is about to be overrun with AI-generated content explicitly designed to game the algorithms.” Nilay Patel, The Verge 3 2
- 33. UCD Professional Academy Does the audience want this content?
- 38. UCD Professional Academy Code Generation https://hitech.substack.com/p/no-151-5-ways-im-really-using-chatgpt
- 39. UCD Professional Academy Getting Started Pick one specific marketing task. List out the steps your team takes the complete the task. Pick one step and automate it using OpenAI’s API. If you get stuck, ask ChatGPT.
- 42. UCD Professional Academy Personalised Storytelling
- 43. UCD Professional Academy Multimodal AI • Multimodal AI can blend images, text, and audio (multiple modes) as input • This means they can take our ideas as sketches and scribbles, then turn them into a narrative 43
- 44. UCD Professional Academy 44
- 45. UCD Professional Academy 45
- 48. UCD Professional Academy Brainstorming https://hitech.substack.com/p/no-161-with-generative-ai-we-need “The Productivity Effects of Generative Artificial Intelligence”
- 49. UCD Professional Academy Constructing A Debate
- 54. UCD Professional Academy The Impact of Generative AI on Work 5 4
- 55. UCD Professional Academy What are the ethical implications of generative AI in education? How should we adapt? AI and Education 55
- 57. UCD Professional Academy “In the next five to 10 years, AI-driven software will finally deliver on the promise of revolutionizing the way people teach and learn. It will know your interests and your learning style so it can tailor content that will keep you engaged.” Bill Gates 5 7
- 58. UCD Professional Academy Job Displacement
- 59. UCD Professional Academy 59 AI: Highly Specialised Humans: Highly Specific
- 60. UCD Professional Academy 60
- 61. UCD Professional Academy “ChatGPT Could Disrupt 19% of US Jobs, Is Yours on the List?” https://uk.pcmag.com/news/146000/openai-chatgpt-could-disrupt-19-of-us-jobs-is-yours-on-the-list
- 62. UCD Professional Academy Future Skills 6 2
- 63. UCD Professional Academy 63 “Talking to AI might be the most important skill of this century.”
- 64. UCD Professional Academy 64 Brand Assets Probably not. But new jobs will be created: Will AI Take My Job?
- 65. UCD Professional Academy 65 Which Skills Matter Most? 1. Critical thinking and problem-solving 2. Emotional intelligence 3. Interpersonal and communication skills 4. Adaptability and learning agility 5. Technical and digital literacy
- 66. UCD Professional Academy Instead of asking How can generative AI help me do what I already do, but cheaper and faster? Ask How can I rethink what I do to achieve more, in collaboration with this technology?
- 67. 28th March 2023 ChatGPT and the Future of Work Clark Boyd 6 7
- 68. Author and Date Thank you 68
- 69. UCD Professional Academy Key definitions API (Application Programming Interface) - A set of protocols and tools that allow software systems to communicate with each other and access data or functionality. API wrapper - A piece of software that simplifies the use of an API by providing a more user-friendly interface or abstraction layer on top of the underlying API. Generative AI - Artificial intelligence technology that can create new data, such as text, images, or audio, based on patterns in existing data. GPT-3 (Generative Pretrained Transformer 3) - A powerful language model developed by OpenAI, capable of generating human-like text, completing tasks such as translation and summarization, and much more. Large Language Model - A type of deep learning model trained on massive amounts of text data to generate or predict text, such as GPT-3. Natural Language Processing (NLP) - A field of computer science and artificial intelligence concerned with making it possible for computers to process and understand human language. Token - A unit of meaning in natural language processing, such as a word, punctuation mark, or numeric value. Tokens are used to represent the structure and meaning of text data in a machine-readable format. 6 9